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PPC Management Enhances Your Sales Performance

Ever wonder what is the secret to boost your ROI without spending almost anything? The key is evaluating first your Conversion Funnel in order for you to lessen your Cost per Acquisition. With proper PPC management, you can achieve this without even changing any of your current online marketing strategies.

Author: Peter Dulay
Date: Sep 15, 2010 - 2:48:40 PM

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Ever wonder what is the secret to boost your ROI without spending almost anything? The key is evaluating first your Conversion Funnel in order for you to lessen your Cost per Acquisition. With proper  PPC management, you can achieve this without even changing any of your current online marketing strategies.

The main purpose you have your site live for the whole world to see is for the visitors to do something in your site; this is your Target Action. Your Cost per Acquisition or CPA is how much it costs you to get your visitor to do something such as filling in a contact form or making a purchase.

For example, you bid $.50 for each visitor and the percentage of those visitors who actually do something in your site is 2%; this is your Conversion Rate. If you do the math, you'll realize that it takes 50 visitors at $.50 each to actually get one Target Action, making your Cost per Acquisition at $25.

But your visitor doesn't right away perform the Target Action as soon as he arrives in your landing page. Rather, he passes through a succession of pages prior to discerning to do something in your website. This is called the Conversion Path, or the path your visitor goes through from Landing Page to Target Action. Your visitor might decide to leave your site at each step of the Conversion Path, creating a funnel of decreasing numbers called the Conversion Funnel.

Thus, how do you exactly increase your ROI? As you can see, generating more targeted traffic to your site that truly does the Target Action is all you need to do is lower your CPA. Also, you should enhance the performance of your Conversion Funnel to 'decrease' the decrease of visitors at this stage. This is accomplished by continuously and perfectly sending your marketing message down the whole track of the funnel.

Scrutinize your Conversion Funnel by checking the percentage of people who see the first page go to the second page and what percentage of those go through the next. Instead of the path as a whole, you need to know the Conversion Rate of every page. This highly depends on the content of each page. In each page, your content should be able to tell the visitors what you want them to do and the advantages they will get in doing so. In other words, you have to continually motivate the visitor by constantly reinforcing your marketing message to get them to perform the Target Action.

SEM management  doesn't end the moment your potential buyer clicks on your ad and lands in your landing page, but continues until your marketing goals are achieved.

Keyword Search Pros online PPC Management and PPC Advertising Programs along with SEO and SERM Techniques are the most simplistic and cost effective way to achieve greater web-based exposure in today’s world.

View all articles by Peter Dulay

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