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Great Tips on Maximizing Bookmark Printing

Here are some practical tips that you can apply in custom bookmark printing for your business marketing endeavors.

Author: Brad Kartel
Date: Feb 6, 2012 - 8:34:50 AM

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If there is one aspect of running a business that many entrepreneurs dread, that is marketing. Aside from sleepless nights panning the campaign, a considerable amount of money is also required. If you are on a tight budget, marketing can be a big pain. Even if you hope to create the best and most unique materials, you are restricted of your budget. This leaves you with no other option but to just make do with whatever materials you already have.

However, effective marketing is not all about money. Clever business owners know how to make the most of out of their meager budget. You might want to learn from these business owners so you can do your own maximizing on your budget.       
In terms of picking the marketing materials to invest in, there are practically a lot of choices. You can do online ads, social media, and email, but if you prefer traditional marketing, one good material to invest in is the bookmark— the very same bookmark you use to make the book you are reading. Looks like a bizarre choice for a marketing material, right? But admit it or not, this tool is perfect in increasing brand awareness. They are meant to stay with people for a long time, which gives you great opportunity to stay on top of their mind.

Of course, in order to stand out you need to give your bookmark templates an up do. It will be best if you create your own custom design so you can be assured that your material will stand out. If you are serious in your bookmark campaign, here are some hot tips in making your bookmark stick out:

a. Think of an odd size or shape. Most bookmarks are rectangular in shape. To make yours unique, you can opt for a bigger size or perhaps an unusual shape. You can do die cutting to create the shape that you desire or simply supersize your material. The unique size and shape will surely help you get the attention of your target customers.

b. Unique copy. Even if space is limited, you can still make your copy unique and catchy. Instead of trying to explain everything to your readers, just put a teaser of what your business is about and what you offer. Do not try to spoon-feed everything to your readers. Just intrigue them and tell them what to do next to learn more about your offers.

c. Go for sturdiness. A bookmark that tears off easily upon contact with water is no good. You have to ensure that your material will last through wear and tear effectively. Keep in mind that your goal is to stay visible for a long time. How can you achieve that when your bookmark crumples easily? Be sure to use high quality paper so you are assured of the quality of your bookmark printing.     

d. Print impressively. Do not try to be a superhero and print your bookmarks on your own. Your superpowers will not be any good in printing jobs. It will be best if you leave the job in the hands of the experts. Remember that even the most powerful superheroes concede to other heroes from time to time.    

Remember these tips by heart and you can be sure to create the perfect bookmarks that will let your maximize your marketing dollars.

Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through bookmark printing. There are customizable bookmark templates for a trouble-free printing of bookmarks.

View all articles by Brad Kartel

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