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Top Guidelines For Creating Unique Brand Identity Design

Talking about brand identity designs is entirely useless if you do not have a clear understanding of the underlying concept. A brand identity design, in layman terms, can best be described as a logo that enables....

Author: ideazinc
Date: Dec 29, 2012 - 7:42:43 AM

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Talking about brand identity designs is entirely useless if you do not have a clear understanding of the underlying concept. A brand identity design, in layman terms, can best be described as a logo that enables a manufacturer or a product to garner the popularity that it deserves. However, your brand identity design is pretty much useless if it does not succeed in bringing about the desired outcome. An effective logo makes use of appropriate and unique visual elements to establish brand loyalty amongst the masses and create a reputation that sets the brand apart from all others of its liking. So how exactly must you go about the creation of a unique brand identity design?

The following guidelines will assist you in coming up with an identity design that projects a powerful image of your brand.

Say ‘No’ to the Forgettable
If a brand identity design falls into the ‘out of sight, out of mind’ category, it should be disposed of immediately. The importance of this guideline cannot be stressed enough. You want your brand identity design to linger in the minds of your target audience till it penetrates the deepest recesses of their brains. Repetition of tattered and hackneyed designs will not guarantee success in the world market that is brimming with highly competitive corporations and entrepreneurs.

The ‘In Sync’ Sinks In
If you wish for your brand identity design to be unique, it is immensely important for you to get hang of this pointer. In the creation of an effective logo, this is probably one of the most over-looked and under-estimated guidelines of all. It is important for you to realize that your designed logo will be utterly useless if it is not in sync with the idea that your business or product is projected on to the market. Your product is unique to you, which means that your logo should extrapolate on that uniqueness and be a personification of the idea that your product is centered upon. Only then will it make sense to the target audience.

Farsightedness is the Ultimate Key
Your brand identity design will probably stick to your organization for a considerably long period of time, unless you wish to risk your organization’s brand-following or have surplus funds that you wish to squander. Therefore, the brand identity design should be fashioned in a way such that it is not rendered old-fashioned or commonplace with the passage of time. It is important to be far-sighted so as to assess the practicality of your brand identity design.

Nothing Beats Simplicity
Do not fear keeping your brand identity design simple. Simplicity always appeals to the mind. Nike, a much quoted example, has built on a brand identity design that is not only simple, but also considerably ‘cool’. Teenagers these days would go to any lengths to have that check mark on their clothing items.

Creating a unique brand identity design is no rocket science. The task is quite simple, only if it is dealt with the appropriate mindset and a hint of creativity. So stop putting off the task for later and employ these guidelines to create the much-awaited, masterpiece of a brand identity design!

Ideazinc is a full service creative agency based in New Delhi that offers top notch services of brand design, web design and print design. Our services helps brands to communicate with their audience effectively.

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