As I was reading an article in our local paper the other day I realized something very valuable. I'm sure you are familiar with it, yet just like me, perhaps you never gave it a second thought.

What was it? It was the lead generating articles on the main page. The articles have just enough information to gain your interest; then, they send you to a different page to read the rest of the story.

If you want to create more traffic to your website, writing lead generating articles is an excellent way to do it.

Here's how it works. Let's say I write an article on Yahoo! submission tips. Then at the end of the article I say, "If you really want to punch up your possibility of getting listed, read the whole list of tips located here... click here

You can also send them to an auto responding email follow-up, or when you post a message board response, you can include the follow up to your lead generating response in your sig file.

When you write an article try following these steps:

For your own ezine:

a. Consider a motivating topic about which you can write good lead generating tips. Write the entire article.

b. Pull out the main points, grab a few of the best tips; then write a few short paragraphs about this article. Just enough to show some powerful tips to generate interest.

c. Put the full article on your website or in a single auto responder email.*You can create multiple follow-ups as well.

d. Make sure you offer something else to your visitors to keep them coming back - a freebie, an introduction to your ezine/newsletter, or some product offer.

If you hold something back and then let people know they can get the whole story from your website, or email auto responder, you'll meet your goals.

1. You gain more traffic to your website where you can further interest in your product or services.

2. You're getting highly targeted traffic to your offers. This will in itself increase your percentage or success in sales and so forth.

So, remember, when you write, think about the lead generating concept for gaining more traffic with profitable results. :-)

Copyright 2001 by Chrisi Darrington - Never Before Offered: New Formula for creating a monthly residual income! Discover the proven techniques to help you develop a $20,000+ profit stream. Visit for details: http://www.netwoozy.com/paperlessnewsletter.html

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