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Advertising and Marketing:Advertising Tips:Banner Tips
Banner Ads Suffer, Take Advantage
Author: Dale Sexton
Summary: Effectiveness of banners are declining. Most web surfers can spot banners and have trained themselves to ignore them. Cooperation between webpage owner and advertiser is needed to resolve this. The most important word in advertising? F-R-E-E!
URL: http://www.dime-co.com/advertising/takeadvantage.htm, <>
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