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Results 11 - 19 of at least 19
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So You Want to Be a Freelancer...
When you think of all the things the freelancer must do to generate business and income, it quickly becomes apparent that freelancing is really just another term for working for oneself. It brings with it the same challenges and opportunities as any home business...
Author: Elena Fawkner
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THE KIDNAPPING OF CONTENT
Latin kidnapped the word 'plagion' from ancient Greek and it ended up in English as 'plagiarism'. It literally means 'to kidnap' - most commonly, to misappropriate content and wrongly attribute it to oneself. It is a close kin of piracy. But while the software or content pirate does not bother to hide or alter the identity of the content's creator or the software's author - the plagiarist does. Plagiarism is, therefore, more pernicious than piracy.
Author: Sam Vaknin
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The Disintermediation of Content
Are content brokers - publishers, distributors, and record companies - a thing of the past?
Author: Sam Vaknin
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The Idea of Reference
There is no source of reference remotely as authoritative as the Encyclopaedia Britannica. There is no brand as venerable and as veteran as this mammoth labour of knowledge and ideas established in 1768.
Author: Sam Vaknin
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The Medium and the Message
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to oblivion.
Author: Sam Vaknin
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The Miraculous Conversion
The recent bloodbath among online content peddlers and digital media proselytisers can be traced to two deadly sins. The first was to assume that traffic equals sales. In other words, that a miraculous conversion will spontaneously occur among the hordes of visitors to a web site.
Author: Sam Vaknin
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Update Your Business Writing Skills
It seems we are now writing more than ever. Most managers are creating their own communications -- letters, memos, faxes, reports, articles, marketing materials, and especially e-mails. Especially in this global age, speed is often the key to successful negotiations, so writing effectively under these circumstances is often very demanding.
Author: Shirley Taylor
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Will Content ever be profitable?
Content Suppliers is the underprivileged sector of the Internet. They all lose money (even sites which offer basic, standardized goods - books, CDs), with the exception of sites profering sex or tourism.
Author: Sam Vaknin
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Writing Lead Generating Articles
If you want to create more traffic to your website, writing lead generating articles is an excellent way to do it. Here's how it works.
Author: Chrisi Darrington
Full Article
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